Mahindra focus on the premium, niche segment through Classic Legends will bring alive iconic brands like JAWA, not just in the form of products but as an entire lifestyle."
Mahindra and Mahindra's subsidiary, Classic Legends Private Limited (CLPL), recently signed a brand licensing agreement with Jawa that will allow the company launch and market bikes under the Jawa brand name in India.
The previous tryst of the Czechoslovakian company with India saw a three decade production run at Mysore - a relationship that still commands love and respect for the brand and the bikes.
